You may have heard that Looksmart Ltd have made some changes to their business model lately. In fact, Looksmart have made the profit-driven decision to move Looksmart.com from a Paid Submission based directory to a Pay Per Click based directory.The first warning shot was fired on April 3rd, with an email to existing Looksmart customers announcing the impending launch of Small Business Listings:”Based on feedback from customers like you, we’ve merged and enhanced the benefits of our ‘Submit’ and ‘Site Promote’ products into one product called Small Business Listings.”Hmm… https://deniaviva.com
we thought, smells like pay per click. Discussion boards and forums worldwide were rife with rumours, complaints and concerns. Feedback? What feedback? Nobody put their hand up to say they had asked for a PPC model.Next came machine gun fire in the form of an email sent to existing Looksmart customers on April 12th:”LookSmart has launched Small Business Listings, our first pay-per-click product for small businesses. This new, improved product replaces both Submit and Site Promote… Your account has already been updated and is ready for you to log in. We’ve waived the $49 per listing set-up fee. We’ll give you $300 in free clicks per listing. Each month for the next 20 months you’ll receive a $15 credit per listing in your account – starting today.”